Depth means more
talent, more players who can knock the bejesus out of a ball. But there’s a
difference between more good tennis players and more great ones. Stacey
Allaster, chairwoman and chief executive of the Women’s Tennis Association, says
that there are more great ones. One morning, she delivered the tour’s basic
message. “Our underlying mission and values remain as strong as they were in
1973,” she said,Shop popular brands and stores to find handkerchief on sale , all in one
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fashion enthusiasts. “plus we have greater responsibility now in going to places
like China and the Middle East, showing the world that women are strong and
deserve to be treated equally.” Feminist missionary work aside, tour executives
see global outreach as critical to the bottom line, especially as fewer top
players are from the United States, traditionally the sport’s biggest market.
The top 100 women players now come from 33 countries, most of the best
from Eastern Europe — countries like Russia,produced a high quality Recycle Bag set which including one
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to nurture the sport. America’s problem, if there is one, may be a lack of
urgency and the fierce competition from other sports. At Wimbledon, I found Nick
Bollettieri, whose Florida academy has churned out droves of tour players over
the years. He was watching an academy product, Michelle Larcher de Brito, a
gifted Portuguese player with an ear-shattering grunt, giving Serena Williams a
brief scare on Center Court, walloping backhands to the corners before Williams
aced her way out of trouble.
“You hear all sorts of theories — it’s
probably just a passing phase,” Bollettieri shrugged about the American
situation, then finally decided for the theory that “the best American girls are
not going into tennis.”
One positive result has been that tennis has
developed a larger, increasingly global audience. Western media outlets took
notice when Andy Murray reached the semifinals at Wimbledon and 10 million
Britons tuned in on television. But when one of China’s top female players,
Zheng Jie, played at Wimbledon last year, as Allaster pointed out to me, 100
million Chinese watched on CCTV.
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